Our decision-making process was highly collaborative, involving in-depth discussions with a diverse range of stakeholders, including government accessibility authorities, disability committees, and internal teams such as the Wayfinding team and Brand Studio. These engagements provided nuanced insights into the varied perspectives and needs of our stakeholders, guiding our considerations and decision-making.

To ensure the end-users’ voices were heard, we conducted user surveys directly engaging individuals with diverse disability needs. This hands-on approach allowed us to gather firsthand feedback and preferences, ensuring the resulting decision would genuinely cater to the needs of those it serves.

In addition to stakeholder engagement and user surveys, a comprehensive competitive analysis was conducted to understand global wayfinding practices. This exploration aimed to uncover common practices and international benchmarks. Recognizing the importance of a label that is both correct and universally recognized, this analysis helped us refine our strategy and align with best practices, culminating in the decision to adopt the label “low-floor tram.” This decision ensures our wayfinding strategy not only meets Victorian preferences but also aligns with global standards, promoting clarity and inclusivity across the transportation network.